10 Best Practice to Improve Your SEO Rankings in 2025

And to do that, you want to go after keywords that get a decent amount of searches every month. At this point your list of keywords should be A LOT shorter than when you first started. But I DO recommend going after keywords with an above-average CPC. For example, if your website is brand new, it doesn’t make sense to try to rank for super competitive keywords with a KD of 90+.

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This time, the link to my competitor’s page is part of a big list of SEO Anomaly resources. That’s why I invest a lot of my marketing budget into content design. The design might be the most underrated part of content marketing. Data is just one type of “Hook” that you can use to build links to your content. And I knew that publishing another list of 20 tools wouldn’t work.

As visitors read your blogs, watch your videos, or check out your infographics, they may sign up for your newsletter, download a deliverable, or set up an appointment to learn more. Visit forums and social media sites to see what kinds of questions people in your niche are asking. Check out competitor blogs and content to see what types of articles they are writing. Some of the free tools we offer include a keyword planner tool, SEO checker, domain authority checker, backlink checker and more. Most keyword tools will tell you about the number of clicks, search volume, keyword difficulty, current ranking and more. These tools are a more scientific way to conduct keyword research because you have all of the data at your fingertips.

You want to not only earn traffic, but also sales and revenue. That’s why our SEO company in Dallas, TX focuses on more than traffic. At WebFX, we want to help you get the most out of your SEO spend. We publish all of our SEO plans and prices online to help you evaluate your options and select the plan that’s right for your business and your online goals.

Setting up for SEO success

You have to understand the intent of the search user and develop content that provides solutions for their problems. If your business serves multiple locations, it’s a good idea to create dedicated pages for each location you serve. These pages help search engines understand where you operate and make it easier for potential customers to find you. Because search engines like Google consider backlinks as votes of confidence. Meaning, when a high-authority site links to your page, it’s like that site is vouching for the quality and relevance of your content.

• In just 12 months, the team increased organic traffic from just a few hundred visits per month to over 10K—all while driving new customer signups profitably.
• All you need is a backlink analysis tool (like LinkMiner) that will help you find the backlinks of your competitors.
• Search engine optimization has evolved since the days of Jefferson Starship, with Google becoming the leader in the industry.
• Search engines like Google started working on ways to get smarter and rely less on ‘tricks’ and static ranking factors.
• Keyword search volume is an important factor in keyword research, but you won’t always want to pick the highest volume keyword possible.

Anchor text refers to the words hyperlinked in your guest post. The goal is for the text to appear as natural as possible in the article and be relevant to what the article is actually about. Check to see where you’re already listed and confirm that the information is correct there too. Then, you’ll need to optimize your GMB page by making sure all of your information is accurate and that you have uploaded pictures or videos of your business.

Getting on Google

The 5th step in this SEO tutorial is to keyword-optimize your content. And when you write a title tag that stands out, you can get tons of clicks (even more than the sites that rank above you). This step is all about making sure your content is easy for people to read, skim and consume. For example, some time ago I wanted to rank for the keyword “local SEO”.

Ahrefs is described as the “all-in-one SEO toolset” to take your digital marketing to the next level. They also provide plenty of learning materials and an online community of support. Guest blogging can be a lot of work, but the good news is that these links are usually high-value backlinks. They aren’t low-quality because you focus on publications that have high domain authority.